Meticulous Research®, a leading global market research company, published a report titled ‘Sports Nutrition Market—Global Opportunity Analysis and Industry Forecast (2025-2032)’. According to this latest publication, the sports nutrition market is expected to reach $82.35 billion by 2032, at a CAGR of 8.3% from 2025 to 2032.
The sports nutrition market is expanding due to increased product launches, an increase in gym attendance, the rising prevalence of chronic diseases, and greater health-care costs.
However, this expansion confronts obstacles due to the high cost of sports nutrition products and strict regulations.
Furthermore, there are significant development potential due to expanding consumer interest in plant-based nutrition, increased promotional activity by fitness influencers, and the expansion of online retail platforms.
Furthermore, increased health and wellness consciousness, as well as a preference for clean-label goods, are emerging as major trends in sports nutrition.
Key Players:
The sports nutrition market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the sports nutrition market are Nestlé S.A (Switzerland), Iovate Health Sciences International Inc. (copyright), MusclePharm (U.S.), Abbott Laboratories Inc. (U.S.), GNC Holdings, LLC (U.S.), The Coca-Cola Company (U.S.), Arla Foods Ingredients Group P/S (Denmark), Glanbia PLC (Ireland), Clif Bar & Company (U.S.), PepsiCo Inc. (U.S.), Otsuka Holdings Co., Ltd. (Japan), Post Holdings, Inc. (U.S.), Cardiff Sports Nutrition (U.K.), Quest Nutrition (U.S.), BioTech USA Kft. (U.S.), and Ultimate Nutrition Inc. (U.S.).
The sports nutrition market is segmented based on type, end user, and distribution channel. This study also evaluates industry competitors and analyzes the regional and country-level markets.
By Type:Sports supplements are estimated to account for 41.5% of the market in 2025.
This is mostly due to the growing demand for protein supplements among fitness enthusiasts and athletes to help with muscle building, recuperation, and performance.
These supplements are popular because they are widely available, convenient, effective, and offer a variety of formulation and dosage options.
By Formulation:The powder segment is expected to have the highest market share.
Powders are popular because to their extended shelf life, convenience of use, and ingredient stability.
Protein powders are very popular among people who want to build muscle and transform their bodies.
Powders allow for more variable dosing amounts and can be blended into nutrient-dense smoothies.
By the End User:The athlete category is projected to dominate the market.
Professional athletes need specialized diet to improve performance, endurance, and recovery.
Intensive training, injury avoidance, and speedy recovery are fueling this demand.
Distribution Channel: The off-trade category, including internet and niche stores, is expected to dominate.
This is owing to its increased reach, convenience, and the expansion of online purchasing, which provide more affordable and accessible options.
By Region:North America is expected to have the greatest market share (54%), valued at USD 25.99 billion in 2025.
This dominance stems from a huge health-conscious population, important market players, active lifestyles, and a strong gym culture.
Furthermore, greater awareness of health and increasing frequency of chronic
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Key Questions Answered in the Report:
· What is the value of revenue generated by the sale of sports nutrition?
· At what rate is the global demand for sports nutrition projected to grow for the next five to seven years?
· What is the historical market size and growth rate for the sports nutrition market?
· What are the major factors impacting the growth of this market at global and regional levels?
· What are the major opportunities for existing players and new entrants in the market?
· Which type, form, end user, and distribution channel segments create major traction for the manufacturers in this market?
· What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the sports nutrition market?
· Who are the major players in the sports nutrition market? What are their specific product offerings in this market?
· What recent developments have taken place in the sports nutrition market? What impact have these strategic developments created on the market?
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